Size: 280ml

Layering moisture over rough, thickened skin does not make it smooth. It makes it feel temporarily softer — the surface is still rough. The problem is a build-up of dead skin cells that ordinary moisturisers cannot shift. Applying more cream on top does not dissolve that layer.

This urea body cream for men works differently. Urea is hygroscopic — it draws and holds water deep in the skin — but at sufficient concentration it also acts as a keratolytic, loosening the bonds between dead cells at the surface and allowing the body to shed them naturally. No abrasion, no irritation. The rough layer comes away gradually with consistent use, and the moisture that follows reaches healthy skin cells that can actually hold it.

The result takes time — visible improvement is typically seen after two to four weeks of nightly application to problem areas. But unlike moisturisers that only soften the top layer temporarily, this addresses the texture itself.

Panthenol (Vitamin B5) soothes and supports healing. Sodium Hyaluronate provides deep hydration alongside the urea. Sunflower Seed Oil nourishes the skin surface as the texture improves.

Where it works best:

• Elbows, heels, shins — anywhere roughness does not respond to standard moisturisers
• Post-sport or post-work recovery for skin under sustained daily friction
• Consistent nightly application to target areas for best results

Free UK delivery on orders over £40. Standard delivery 3–5 working days. 15-day returns — full refund, no questions asked.